The Science of Television: Reading Viewers’ Minds to Create Popular Programming

In the past if television networks wanted to gauge audience reaction to a program before it went on air, they would have to create a focus group where consumers are paid to sit in a room and give feedback to a proctor. Now, that seems to be a practice which might forever be dashed in favor of high-tech mind reading methods which can actually better gauge the viewer’s engagement and enjoyment than they themselves can.